We have all heard “a picture is thousand words”, but how about a video?
Here are some of the reasons why videos are so powerful.

1. Videos have a 95% retention rate compared to text.
2. Videos trigger emotions and emotions create a call to action.
3. Videos get shared often so you might not be surprised that people share them more than 12 times more than regular posts.

So what type of video could you do? Here are some of our favorite type of videos.

Video Testimonials: Word of Mouth is the best advertising. Using your own customer success stories are a great way to showcase behind the scenes footage. Don’t think that videos get shared? Think again, some of the biggest brands have used testimonials and stories to create viral ads.

Company Videos: Company branded videos are great way to showcase behind the scenes footage of you and your company which not only humanizes your brand but also shines a light on all the hard work that goes into making your customers happy.